Marketing

Opportunity Analysis – Niche Research – Repositioning – Implementation

MISSION:

Formulate and execute a realistic, cost effective “Marketing Plan of Action”

ORIENTATIONS:

  • Review current marketing capabilities including budget and advertising performance.
    Recommend logical changes to maximize return on dollar investment.
  • Define current customer expectations, construct customer buying habits in light of changing demographics and recommend new products or customer service changes.
  • Create new channels of distribution and modernize techniques to market unique products or services

PROFICIENCY:

  • Competitive analysis
  • Distribution strategies
  • Pricing tactics
  • Product forecast, projections and order handling guidelines
  • Advertising and promotion budgets and programs
  • Performance tracking and monitoring tools

RESULTS EXPECTED:

An in-depth, reality based “Marketing Plan of Action” is presented for implementation. The.details provide a comprehensive outline and unique step-by-step process with adequate monitoring tools to achieve the expected goals.

ACCOMPLISHMENTS:

PROPRIETARY MANUFACTURERI MARKETER
Implemented marketing recommendations which increased market share by 15% annually.

BUILDING PRODUCTS MANUFACTURER
Developed new products and marketing plan resulting in a $15 mm increase in annual sales volume.

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